How promoting legacy giving can help your charity

Gifts in wills currently raise £3.4bn annually, accounting for 16% of all fundraised income for UK charities, and this number is expected to double again by 2050. So how can promoting legacy giving help your charity?

Issue 2: Connecting with donors


Getting your message across to potential donors is hard. In this issue, we’ll look at some of the ways you can build trust and target the right people when fundraising.