How promoting legacy giving can help your charity
Gifts in wills currently raise £3.4bn annually, accounting for 16% of all fundraised income for UK charities, and this number is expected to double again by 2050. So how can promoting legacy giving help your charity?
Issue 1: Disaster recovery
The pandemic has been felt on varying levels across the charity sector, with many finding themselves with a different workload and resources than before.
Issue 2: Connecting with donors
Getting your message across to potential donors is hard. In this issue, we’ll look at some of the ways you can build trust and target the right people when fundraising.
Issue 3: Unlocking the value of trustees
It is valuable for charities to understand how trustees can help further their missions, as well as what to look for in new trustees.
Issue 4: Investing in volunteers
Investing in volunteers, their skills and your charity’s volunteer culture will be important in building a sustainable charity.
Issue 5: Managing finances
Issue 5 focuses on financial resilience and managing finances to maximise impact.
