There are many sides to charity and commerce, from selling second-hand goods on the high street to collaborations with e-commerce brands. Many charities and brands embrace the creative and productive ways that commerce can benefit charities. Whilst the recent news that Amazon Smile is being sunsetted may be a blow for some – there are plenty of ways to add new or passive income sources whilst increasing your brand awareness.
What’s in this issue:
How product marketing and commercial partnerships can generate more income for your charity – and how you can integrate that with legacy giving.
Promoting legacy giving can be tricky – Better Story gives 5 pointers.
Examples of how charities can utilise commerce, from collaborative high-street shops to online marketplaces and virtual gifts.
More from around the web
- How promoting legacy giving can help your charity – Charities Network
- Optimism for charity legacy income despite economic storm clouds gathering – Legacy Foresight
- Celebrating great campaigns from around the world – Legacy Futures
- Learning from the best online shops in the sector – Sofii
