With their distinctive “How are you? Out of 10?” mantra, Talk Club has been making waves in the male mental fitness movement for quite a while. The charity fosters safe spaces for open conversations, creating a supportive community that emphasizes the importance of mental well-being. As the brand has flourished, Talk Club recognised the need for strategic and digital expertise to increase its digital presence and accessibility.

Strategic review with Halo

Talk Club partnered with Halo, a Bristol-based brand agency working with positive brands. The collaboration included a strategic review, comprehensive website UX audit, and subsequent redesign.

Using distinct design assets

The website redesign process involved a review of Talk Club’s existing website through a UX audit. Drawing inspiration from Talk Club’s traditional folded paper zines, Halo incorporated a back-to-basics approach into the new design. The bespoke ‘Bloke’ font, created by Fiasco Design, became a distinctive asset, influencing every aspect of the brand.

Halo introduced grungy lines and textures, which were physically produced by folding paper in the same format as Talk Club’s zines, creating a clear visual metaphor for the community. The idea of the fold became a powerful symbol, representing the DIY ‘make do and mend’ ethos at the core of Talk Club’s identity.

B2B strategy and corporate engagement

Halo also worked closely with the Talk Club team to craft a compelling B2B strategy. Understanding that workplace discussions might require a different approach, than what had worked with B2C audiences, the strategy for corporate engagement helps Talk Club communicate their diverse offer for mental health fitness in workforces of all sizes.

Outcomes

The redesigned website seamlessly guides visitors from the homepage to actively engage with the charity. The B2B outreach has successfully communicated the importance of supporting men’s mental fitness in the workplace. Gavin Thorpe, Co-Founder + Co-CEO of Talk Club, expressed gratitude to Halo: “We are extremely grateful to Halo for creating one of the most incredible mental health websites. Their vision and understanding of Talk Club will help us empower and support many men for years.”

Halo is continuing its pro-bono partnership with Talk Club in 2024, both being driven by making a positive impact on men’s mental fitness and preventing poor mental health.

Read more of this case study on Halo’s website here.