Welcome back to Charities.Network, and Issue 23, where we are talking about rebranding. Whether it’s a merger, new name, brand refresh or whole new visual identity you have in the pipeline, rebranding is not a quick process, or an easy one. However it can bring real tangible benefits to an organisation if your brand resonates with your stakeholders and the tone of voice, communications, design assets and visual identity align with your mission and purpose.

In this issue we will see the importance of an inclusive and diverse review of your current brand and involving stakeholders in decisions and consultations for the new brand.

What’s in this issue:

When is a rebrand necessary? Michelle Noel shares part of a wider branding guide to kick off this issue.

Revitalising Your Charity: A Complete Guide To Rebranding – Studio Noel

Discover the art of charity rebranding with expert tips, real-life examples, and actionable insights in our comprehensive guide.

studionoel.co.uk

How and when should a charity rebrand? Good thing talked to The Hive’s CEO Katie Jennings about why she chose to rebrand the charity.

When and how should a charity rebrand? – Good thinking

We talked to The Hive’s CEO Katie Jennings about why she chose to rebrand the charity.Good thinkingMay 01, 2023

www.goodthi.ng

Navigating change: Beacon’s rebranding journey.

Navigating change: Beacon’s rebranding journey

Findacure sought to clarify its mission and vision in a collaborative rebrand resulting in their new identity as Beacon.

charities.network

Further reads

▶ William Joseph on why accessibility should be baked into any rebrand.

▶ Access Insurance on risk and why managing your reputation is so important.

▶ Men’s mental fitness charity Talk Club works with Halo on website redesign to help drive corporate engagement.

▶ CharityComms: Realities of a rebrand.